AI Citation Tracking Voyage

The Shift from Links to Mentions For the better part of two decades, SEO revolved around backlinks. You built links, you ranked. But the rise of generative search has quietly rewritten that rulebook. When a user asks ChatGPT a question, the model doesn't show a list of blue links. It synthesizes an answer from multiple sources and sometimes names them. That mention - that citation - is now one of the most valuable signals for brand visibility. It is also one of the hardest